Discover Chenghai
The World's Toy Capital
Home to thousands of toy factories and the world's most comprehensive toy showrooms. Your complete guide to visiting, sourcing, and doing business in China's Toy City.
China's Toy City — The Heart of Global Toy Manufacturing
Chenghai District (澄海区) is located in Shantou, Guangdong Province on China's southeastern coast. Known worldwide as "China's Toy City," Chenghai is the largest and most comprehensive toy manufacturing and export hub in the world.
With over 70% of China's toy production concentrated in and around Chenghai, the district is home to thousands of toy factories covering every imaginable category — from educational STEM toys and building blocks to RC vehicles, plush dolls, electronic toys, and die-cast models.
Every year, hundreds of thousands of international buyers come to Chenghai to source toys directly from manufacturers, visit sprawling showroom complexes, and build long-term supplier relationships.
Your Complete Guide to Chenghai
From showrooms and factories to hotels, dining, and transport — everything you need to plan a successful sourcing trip.
Toy Showrooms
Discover Chenghai's massive toy exhibition halls with thousands of products across every category.
Learn moreWhere to Stay
Find the best hotels in Chenghai and Shantou, from business hotels to international chains.
View hotelsDining Guide
Experience Chaoshan cuisine — famous beef hotpot, seafood, and traditional local specialties.
Explore foodExport Companies
Learn about Chenghai's toy export industry, supplier types, and how to find the right partners.
Read moreLocation & Transport
How to get to Chenghai by air, train, or road, plus local transport options and travel tips.
Transport guideContact & Visit
Ready to visit? Get in touch with our team and we'll help plan your entire Chenghai trip.
Plan your visit4 Reasons Every Toy Buyer Should Come to Chenghai
There's no place on earth like Chenghai when it comes to toys. Here's why buyers from around the world make the trip.
Unmatched Variety
Thousands of factories producing every toy category imaginable — from educational to collectibles, all in one region.
Competitive Pricing
Factory-direct pricing with no middlemen. Negotiate directly with manufacturers for the best possible terms.
One-Stop Sourcing
Showrooms, factories, logistics, and support services all within easy reach. Maximize every day of your trip.
Factory Direct
Visit production lines, meet factory owners, and build direct relationships that grow your business.